Cinareo

From WFM Labs

Cinareo is a cloud-based capacity- and resource-planning platform for contact center operations, focused on staffing, budgeting, and resource allocation across short-to-long planning horizons. It is positioned as a complement to existing WFM platforms rather than a replacement, sitting in the strategic / long-range planning layer for workforce management.[1]

Overview

Cinareo Solutions Inc. is a Toronto-based company, founded in late 2022 and co-founded by Karen Elliott (CEO) and Dr. Mark Alpern (COO), a contact center practitioner with several decades of operating experience.[2] The platform supports capacity planning from roughly one week to three years ahead, spanning the gap between operational scheduling and multi-year strategic planning, and reports adoption across financial services, healthcare, BPO, and telecommunications.[1] Cinareo won the 2023 SheBoot competition grand prize, became a premium application in the Genesys AppFoundry in 2024, and raised US$1 million in pre-seed funding in January 2025 (led by BDC's Seed Venture Fund).[2]

Capabilities

Reported capabilities include:

  • Capacity planning across a one-week to three-year horizon, including multi-location planning across physical and virtual sites.
  • Scenario modeling with rapid iteration for comparing staffing and budget options.
  • Erlang X calculation — an Erlang X calculator that accounts for customer abandonment and retry (retrial) behaviour, rather than the abandonment-blind Erlang C.
  • Multi-skilling — balancing workloads across channels and skill sets.
  • Recruitment and training planning — anticipating attrition and sizing hiring and training pipelines.
  • Financial planning — budget-requirement modeling and cost analysis tied to the staffing plan.

Positioning

Cinareo targets the strategic and resource-planning needs of labor-intensive service operations, and explicitly markets itself as complementary to operational WFM tools — handling the longer-horizon capacity, hiring, and budget questions while leaving real-time scheduling and intraday management to the WFM suite. Its inclusion of an Erlang X engine places its staffing math in the abandonment- and retrial-aware family of queueing models. For the broader category and alternatives, see Strategic Workforce Planning.

See also

References

  1. 1.0 1.1 Cinareo. Company website, cinareo.com. Accessed June 2026.
  2. 2.0 2.1 PR Newswire. "Cinareo Raises $1M to Revolutionize Capacity Planning in Contact Centers." Press release, January 2025.